BUILDING BLOCKS RELATIONSHIPS - RACF PATIENTS

1. The patients in Residential Aged Care facilities will need extensive customer care in terms of calls, chat assistance or even at times, video call service to deal with a variety of quick enquiries as the number of patients using the device might be high. For the long term, we may even provide the facilities with personal assistance facilities, and this is a good way to maintain good customer relationships.
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2. The way the product reaches the RACF patients will be through direct sales, in the form of Anidra website where the RACF facilities can even place bulk orders and we will be able to ship them including the instruction guides.

3. A subscription-based revenue model can be adopted where the RACF facilities can pay a monthly or yearly fee to use our services, which includes the extensive customer care options previously discussed. This way, there will be recurring revenue for the services in addition to the device sale.

4. In order to maintain an efficient Customer service, the key resource required would be the Customer Care Representatives, who can he hired directly or even outsourced from a third-party Customer Service provider (Call Centres).
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BUILDING BLOCKS RELATIONSHIPS - HOMECARE PATIENTS

1. Due to the high shortage of Nurse workforce and as most homecare patients cannot afford a personal nurse, Anidra will be a powerful device that can be used by this customer segment. Using Customer Loyalty Programs like Anidra club and long-term personal assistance scheme, customers can be retained, and relationships can be sustained.
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2. The product can reach Homecare patients through Medical Sales Representatives and be delivered directly at their preferred address.

3. The device can be sold directly so the revenue would be in terms of the one-off sale, and they can even access the Anidra App through the Paid App store where they pay a small amount to download an access the application.

4. A well maintained Sales Representatives Network is needed for this operation who would have key information to identify Home care patients and convince them of the Device capabilities.
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BUILDING BLOCKS RELATIONSHIPS - TELEMETRY UNITS

1. Secondary ICUs in Hospitals and Hospice facilities usually have patients that need constant monitoring and as there is a workforce shortage of caretakers and nurses, Anidra would assist them on a large scale and by offering access to periodic trends and data analysis, we would be able to retain the customer relationship long term.
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2. The product can reach these facilities through Bulk Sales where they can order several devices at the same time based on their need and capacity.
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3. The device can be sold in bulk so the prices can be negotiated based on the Order size and along with that revenue, we would also be able to charge them a service fee for the access to Anidra Cloud platform.
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4. Brand value is essential in this operation as Hospitals and Palliative care facilities are very hesitant to make large sales from Private companies, but as the product is TGA certified, with good brand value, Anidra can overcome that hurdle.

BUILDING BLOCKS RELATIONSHIPS - TELEHEALTH INDUSTRY

1. The Telehealth industry is based on doctors assisting patients remotely and Anidra is the perfect product for them which can also be used to gain access to Extensive Data Analysis. The real time alarms and triggers embedded in the Product helps Doctors warn their patients proactively even though they are thousand miles away.
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2. The product can reach the patients through Ecommerce marketplace listings where they can order directly, and doctors can access the App through App store.

3. The device can be leased or sold to the Telehealth industry users while a recurring service fee can be charged for the Cloud Platform access. The app download can also be charged by listing it as a Paid application.

4. This operation relies on accurate real time data feed and the efficiency of triggers in the product. The Cloud platform has to be well maintained so that there are no disruptions in the data and that can be achieved by investing in a good IT team.
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