1. Anidra device can monitor the vital signs of a patient, which are SpO2, ECG (3 electrode),Temperature, Blood Pressure, Pulse Rate and Respiratory rate. These vital signs are key to identifying health deterioration in patients. With the help of Anidra device, this health deterioration can be identified proactively which in turn can help patients avoid hospitalization. Detection of diseases such as Sepsis early through vital signs monitoring can also help save lives.

2. Currently, there is a huge shortage of nurse and caretaker’s workforce in Australia due to the skills shortage and the effect of the pandemic restrictions. As a result of this, their market value has sharply risen, and they have become much more expensive in terms of wages. In telemetry units, hospice facilities and homecare patients, the need of nurses is high and due to the above-mentioned reasons, every patient cannot afford a personal nurse that can help monitor their health. This is where Anidra device can be very useful as it fills the void of nurse workforce shortage to an extent and helps these patients to monitor their vital signs.

3. The Telehealth industry is extensively based on doctor consultation through phone calls or video calls remotely. A doctor can be based in India, but he has the ability to consult patients from Australia, given the fact that the type of disease can be managed in this format. Anidra enables these doctors to monitor patients remotely. Through Anidra App, the doctor will have access to real time monitoring of vital signs, with embedded triggers and alarms to warn them if there is a spike or droppage in the vital signs and he can use that to warn the patients.

4. Through Anidra mobile app, which can be connected to the smartphones through Bluetooth, the patient summary can be easily accessed real time in one place and the data can be immediately shared to others through WhatsApp and Email direct links. The app also has a feature that can be used to access historical periodic data and insights.

5. The In-Hospital app tracks the data of multiple patients directly where a doctor can access the individual details of the patients in the home screen. The alarms are also displayed on the right, catered to individual patients. This is extremely useful in hospitals where doctors are assigned multiple patients and the doctor can access this application to simultaneously monitor several patients.

1. Direct selling is a form of retail in which products and services are marketed directly to consumers. The personal component is what makes our channel unique. A key characteristic of direct selling is the role of independent contractors in the distribution of products and services. Independent contractors are variously described as distributors, consultants, representatives and so on. For Anidra, the website can be a great source of direct sales where the product is listed directly, and the customers can even have the option of placing bulk orders and have the product delivered to their preferred address.

2. Although Direct Sales through the website is our priority, building a good rapport with an extensive Sales Representatives Network will boost the overall sales of the product as it enables to cover more geography and saves time. A good sales representative will be able to travel to multiple facilities and residences of homecare patients and try to push the product explaining the features meticulously. The sales representatives will have a commission set per sale, contingent on reaching the set targets.

3. The product can also be sold in Ecommerce Marketplaces like www.medshop.com.au,Amazon etc. where there is a high customer base already set so the product reach increases. The listing itself will be expensive but the scale of the product and brand exposure will be boosted through these reputed websites. One thing to note is the liability issues and safe product delivery as we must be aware of fake products imitating our product.

4. The Anidra app can be listed as a paid app in both the Android and Apple Stores, where customers can download and access the application through their smartphones from anywhere in the world.