1. Research & Developments is a key component that we must master for Anidra as we have to constantly study the ever-changing medical industry and keep adapting to those changes. R&D can lead to innovations in your business. These may be in terms of new products and services, improved processes, and new ways to interact with your customers. These innovations can result in greater profits and lower costs. Innovation is also a useful way to grow your business. Now that we have the base product, which is the device that can monitor vital signs, the next step could be identifying diseases that can be proactively identified using the data.

2. Marketing has the power to make or break a business. In order to convince hospitals, hospice facilities, Residential Aged Care Facilities, and experienced doctors, Anidra need to establish an identity in the market and build a brand for itself – and that can only be achieved through good Marketing strategies. Marketing is important because it allows you to share your products and services with a niche audience strategically. It helps you tell, show, and PROVE to people how terrific your business is and how you can help them.

3. The most established channel for Anidra is Direct Sales, which will be through the website or even medical sales representatives going to the sites and selling the device directly. To carry this whole operation, a good supply chain management model is crucial. Modern supply chains help improve living standards by enabling consumers to buy essential products at lower costs. This is because an effective supply chain streamlines the process of getting products to market, and ultimately toconsumers.

4. Anidra’s key value proposition is the real time data feed through the App, which is based on the Cloud platform. There should be no disruptions in data as the alarms should be on time, else it could lead to severe health damage to the patients. As the number of patients on the platform go big, the maintenance of the software becomes an integral part of the company. The website traffic will also increase as time goes by and it must be maintained properly as sales are dependent on the website.

5. Once the shipment is delivered, the assembly of the device is essential to its functioning. We must make sure that the assembly of the device is easy, with proper guides and instructions provided.
6. Help Desk features like chatbots on the website and Customer Service portal that takes into accounts all of the customer enquiries and issues helps maintain a record of the discrepancies and will also ensure the customers are taken care of.

1. Brand value is important because when people perceive that a brand is distinct and aligns with their personal values, it's a powerful competitive advantage. Medical devices in general have a saturated market in Australia as hospitals only seem to trust products from great brands. Although Anidra has TGA and CE Certifications to its advantage, there is a need to establish the brand value and it comes through two things – product quality and Customer-centric approach. As there is a visible gap that can be bridged through Anidra, Quality Assurance testing would go a long way to enhance product quality and developing strategies to focus more on the Customers would be a good start.

2. Although Direct Sales through the website is our priority, building a good rapport with an extensive Sales Representatives Network will boost the overall sales of the product as it enables to cover more geography and saves time. A good sales representative will be able to travel to multiple facilities and residences of homecare patients and try to push the product explaining the features meticulously.

3. Anidra’s key value proposition is the real time data feed through the App, which is based on the Cloud platform. There should be no disruptions in data as the alarms should be on time, else it could lead to severe health damage to the patients. As the number of patients on the platform go big, the maintenance of the software becomes an integral part of the company. The website traffic will also increase as time goes by and it must be maintained properly as sales are dependent on the website. Investing in a good IT staff that can handle these operations is key in maintaining service quality.